Throughout the last decade, West Africa has been among the economically most booming regions of the world. As a consequence, a well-funded middle class has evolved that has the wish and purchasing power to buy a decent pre-owned car for their families and businesses. The demand in such cars in West Africa is huge and grows every day.

But in the past the supply of those cars had been rather problematic. It had been handled mostly by small independent African tradesmen who come to Europe to buy cars to send back home, who have only little local market knowledge and limited access to used cars of good quality which are reserved for the established local dealerships. Making it worst, some of those traveling salesmen are shady fortune hunters who want to make a quick profit and are short sighted.

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As a consequence, most used cars arriving in Africa so far had been of questionable quality, many being merely the leftovers that are considered not roadworthy anymore by European authorities and thus are unsalable in Europe, sold overpriced to Africa, some even being of dubious origin, creating huge problems and annoyances for their new owners in Africa.

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Germanmotors entered the market in 2020 to disrupt and change that to the better. Our vision: To unlock the top quality segment of the German second-hand car market for West Africa while professionalizing and scaling the entire trade process so to create the opportunity for every West African to buy pre-owned cars in top condition, delivering the best value for money for each budget, helping them accelerate their lives and businesses, further driving the economic growth of the region.